Generation X: From Vinyl Records to Future Savings

Supportive, realistic, and reliable. These are just a few of the positive traits often highlighted when it comes to those born in the 1970s. Want to know a bit more about the background to your way of thinking when it comes to saving? Follow along!

What’s the story?


You 70s individuals have certainly experienced the market’s roller coaster with the oil crisis, the real estate bubble, and the financial crisis. This may have shaped your savings to be both cautious and strategic. You are known, among other things, for being pragmatic, reliable, and caring about your loved ones.

If a person saves 1,500 SEK per month from the age of 50 and receives an annual return of 5%, the compound interest effect will cause the savings to grow to approximately 400,933 SEK by the age of 65. We have not accounted for fees and have assumed an annual return of 5%. This calculation should be seen as inspiration, not as advice or recommendation. The market can go both up and down, and past performance is no guarantee of future returns.

Do you feel inspired?

Do you dream of retiring early or perhaps just adding a touch of luxury to life after work? Starting a savings plan doesn’t have to be difficult or time-consuming. There are several flexible savings options to choose from that are suitable for long-term saving. And congratulations – as a 70s individual, you probably have many years left before retirement. In other words, you have great opportunities to make a difference for your future finances.

Visit the savings guide
* The guide is in Swedish

Considerations regarding risk

Investing in funds involves risk. Historical returns are no guarantee of future returns. The money invested in the fund can both increase and decrease in value, and it is not certain that you will get back the entire amount invested.