Here are my thoughts:
Maximizing returns and investing wisely is the goal for most investors. These thoughts are also the very foundation of classic investor sayings like "Buy for the herring and sell for the crayfish". We constantly try to find ways to interpret seasonal patterns and understand market psychology. But it's difficult. This is evident especially since the Swedish herring saying contradicts other well-known adages, such as the famous maxim "Sell in May and go away". This suggests that, contrary to what the Swedish saying implies, the best returns are created between October and April.
So what is true, really? Is stock trading a summer flirt or a winter sport? Is there any evidence to sell in May and then retreat? Yes, history actually shows that the summer months have not always been the most rewarding for investors. But does that mean the Swedish saying is wrong? The answer depends on your perspective.
Returns on the Stockholm Stock Exchange have varied during the summer months, but one thing is certain: a sustainable and well-balanced strategy has historically been the key to long-term success, regardless of the season. Therefore, it is also one of my top tips for savers: Be long-term oriented. There is an expression that, in my opinion, surpasses most others: "Time in market beats timing in market". Visualize your goal, make a plan, review your savings regularly, and stick to your long-term strategy.
//Hugo
P.S. There are several savings forms suitable for long-term saving. Here is a tip on one of them and how to get started.